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The Ups and Downs of Insurance

In Berkshire Hathaway's (NYSE: BRK-A) latestcycle  begins  again.
annual letter, Warren Buffett warns his
shareholders not to read too much into theHomeowners on the Gulf Coast have seen the
company's higher profits in 2006. Downplayinginsurance cycle in action firsthand. The
his investing prowess, Buffett attributes alargest insurers in the area, including State
great deal of the company's success to aFarm, Allstate (NYSE: ALL), and Nationwide
"large dose of luck" in its core insurance(NYSE: NFS), are taking steps to recoup
businesses, largely thanks to the absence oflosses from Hurricane Katrina. They've been
any major hurricanes or other catastrophichiking rates, and some are even choosing to
events during the year. While acknowledgingdiscontinue certain types of insurance for
the advantages of being better able toresidents. Companies that choose to stay in
weather large losses than some of Berkshire'sthe insurance market will be able to earn
competitors, Buffett also indicated that thehigher premiums until claims activity returns
entrance of new capital into the catastrophicto normal levels, at which point new
insurance field will likely reduce hisproviders should start expanding insurance
company's ability to find the profitableofferings  in search of profit opportunities.
business  it  seeks.
What  consumers  can  do
As a consumer, it's natural to assume that
what's good for business is bad forIf you're facing a substantial increase in
customers. After all, in most industries,your insurance costs, there are a few things
profits result directly from higher costs toyou can do to get relief. Your first step
consumers. Consider the oil industry, whereshould be to check on the premiums being
record profits at ExxonMobil (NYSE: XOM) andcharged by competing companies, to see
other producers stemmed largely from higherwhether your insurer is imposing unusually
prices at the pump, once again raising thehigh increases on your rates. If your area
specter of a windfall profits tax. Similarly,has had to deal with a bunch of storms or
in the insurance industry, large losses oftenother events that cause losses, you should be
reduce competition and allow insuranceprepared to pay higher premiums, no matter
companies to raise premiums, causing hardshipwho  your  insurer  is.
for homeowners until new companies choose to
enter the field and use lower premiums toHowever, if you feel that you're being
compete.treated unfairly, you can contact your
state's insurance commissioner, who oversees
The  insurance  cycleyour insurer and competing companies in your
state. In many cases, the insurance
In general, the health of the insurancecommissioner imposes maximum limits on the
industry runs in cycles. During periods ofpremiums companies can charge. Yet the
relatively low losses, new insurers areinsurance commissioner can't force companies
attracted by the profits generated fromto do business, so if rates are set too low,
collecting premiums without accompanyingcompanies will have no choice but to exit the
payouts of claims. These new insurers mustmarket entirely. Therefore, in order to keep
compete against existing companies, and theyservice for residents, state insurance
usually do so by cutting their premiums. Ascommissioners must maintain a balance between
long as there are no major losses, insurancethe needs of consumers and those of
companies can continue to cut rates evenbusinesses.
further. Eventually, however, a catastrophic
event occurs, and insurers are forced to payLike other cyclical businesses, the insurance
out large amounts for claims. These bad yearsindustry experiences boom times and busts. By
knock out the weaker companies in theunderstanding how insurance companies earn
industry, allowing the survivors to raiseprofits, you can predict premium increases
premiums to recoup their claim losses. Whenand be prepared to deal with the consequences
enough time goes by without any major losses,of higher rates on your personal finances.
new competitors reenter the market, and the



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