UK Personal Finance: Mortgage APR is confusing consumers!

APR or Annual Percentage Rate of Interest wasare also providers who calculate the APR on all the
devised as a way of allowing consumers to comparerequired areas as they are not required to apply
different financial products. This was and still is acertain costs.
great idea. However, there are a number of issuesThe simplest answer to all this is to standardise the
when it comes to using APR to compare mortgages.calculation by using the “True Cost” instead
Both credit card and unsecured personal loan APRof APR. Insist that all providers have to base APR on
give a fair and reasonable indication of the annualthe total of all costs, including legal fees, survey fees,
cost and more importantly appear consistent acrossexit fees, all admin fees, transfer of fund fees, etc.
providers. All mortgage best buy tables should be obliged to
Not so with mortgages, there can be wild andrank their table according to “True Cost”.
mystifying differences in the APR from oneMy own observation is that when people are looking
mortgage to the next. At the top of the mortgagefor a mortgage they are conditioned to look at the
best buy tables the APR can be higher than the onesheadline rate and not the APR. This is very different
below it. So is it a best buy? It may well be. It isto how a consumer goes about comparing other
therefore fair to assume that APR is failing in its taskfinancial products such as credit cards or unsecured
of helping consumers to compare mortgages.personal loans. 
 The reasons for the differences are pretty straightMy suggestion to anyone out there looking for a
forward: mortgage is, think about 4 key bits of information: 
1. Each Provider Calculates APR slightly differently- Headline Rate
2. The way interest is applied i.e. daily, monthly,- Fees
annually- APR
3. Inclusion or Exclusion of certain fees - When the deal stops what happens?(extended
But is there anything more sinister going on? Havetie-ins, move to the providers Standard Variable
the product marketing teams been massaging figuresRate, discounted rate, etc) 
a little too much?After this initial comparison you have to check out
Unfortunately for the conspiracy theorists among usthe finer details, it is dull but it is necessary. The devil
the answer is a big fat no. There are providers thatis always in the detail.
add every cost associated with the mortgage. There