Stock Market Investment Advice

Whilst a stock market education firm's licence doesIn the last survey, only two financial plans out of a
not permit them to give investment advice (personaltotal of 124 were considered "very good".
financial product advice), it is something we areSixty-three plans (51 per cent) were graded
frequently asked to provide."borderline" to "very poor". The report found that
HomeTrader provides an alternative to investment"The advice given often seemed like thinly disguised
advice (also known as personal advice). Instead weproduct selling."
teach you how to develop your own trading system,John Collett October 6 2004 The Sydney Morning
to make your own decisions, with your own moneyHerald & The Age
and be free of investing advice from others. This isIn addition, the Australian Stock Exchange has
called the provision of general advice.criticised the stockbroking industry for not adopting a
What follows is an explanation of personal advice andtougher approach on the controversial issue of
where you can go to obtain it if required.independent analyst research, citing concerns that
A financial adviser is one who provides personalsome share recommendations seemed biased.
advice and manages and provides investing advice,The Australian Financial Review 16/04/05
for a fee. The fee is typically calculated as aHomeTrader suggests that as part of your research
percentage of assets under management annually oron investment advisers, you investigate all avenues
a fee for each individual transaction.and that you consider getting stock market
In Australia, personal advice can only be given byeducation to take control of your own future.
companies (and their representatives) appropriatelyIf you do want to take advice from a financial
licensed by the Australian Securities &adviser, we suggest you read the "Getting Advice"
Investments Commission (ASIC).guide provided from ASIC's Financial Tips and Safety
Common examples of financial advisers includeChecks (
financial planners and stockbrokers.Here's our top 7 tips:
The vast majority of stockbrokers provide1. Deal only with a licensed financial services business
investment advice and take orders for the sale and2. Pick the adviser with the strongest qualifications,
purchase of shares and other financial products.experience and integrity
The most comprehensive study to date has come3. Ask questions until you really understand
from an ASIC/Australian Consumers Associations4. If you feel uneasy, it's OK to walk away
(ACA) shadow shop survey of financial planners. The5. Make sure your financial plan suits your needs and
results of the last national survey, released in earlypersonality
2003, exposed woeful standards of advice in the6. When you get a good plan, stick to it
firms surveyed. It followed an earlier joint survey in7.
1998 that also reported standards were poor.