Small Business Marketing Tips #3: What Most Marketing & Vacuums Have In Common - They Both Suck!

Being a man and a gear head I love mechanicalpage of the web site uses an education based
marvels and innovation. New tools, new kitchenmarketing approach that discusses the four things
gadgets, new electronics and new high techyou need to know before you buy a vacuum.The
appliances - with that in mind you shouldn't bewebsite is the best. They are a bit too caught up in
surprised when I tell you that I am in love with thefancy flash and they are losing some of the
new Dyson Vacuum.I love it for what it is, what iteffectiveness as a result. They could make the site
looks like, what it promises and I love thesimpler and easy to navigate and ultimately make
marketing.Let's talk about the marketing. Let's talkmore sales.The Advertising:The advertising spokes
about it because the marketing is all the things I justperson is the inventor of the vacuum and the owner
mentioned.This company is smart. They buildof the UK based company, James Dyson. In 1970,
marketing into the product at ground zero. TheyDyson graduated from Royal College of Art where
vacuum is scendsational to look at. It's a cool andhe studied furniture design, then interior design.In the
innovative thing of beauty and I'm sure to some it's aadvertising, Dyson is very persuasive and passionate
hideous yellow beast, which from a marketingabout his product. He exudes believability and
perspective is the right place to be.They are followingcredibility by doing very little other than
our rule of thirds principle here which is one I suggestdemonstrating the product and being confident in its
you all strive to follow. Not being afraid to piss off,ability.Unwavering confidence is a key and often
turn off and not be for at least a third of theoverlooked corner-stone of marketing. You must be
population.The Dyson also has a completelyconfident in your personal ability and the ability of
innovative design that moves completely based on ayour product or service to deliver on its claims.Many
ball concept for revolutionary mobility - that's worthsmall business owners and independent sales
looking at and talking about. They have built in buzzprofessionals lack that level of confidence. It's only
right in the product design.See how that's marketingwhen you have that level of confidence can you
at ground zero. You can do that too...Next, I want toback up your products with solid, no-nonsense
talk about the claims they make. Their irresistibleguarantees.Price:Wouldn't you think that a vacuum is
offer is short and simple - "The first vacuum cleanera commodity product? One vacuum sucks, they all
that doesn't lose suction." Let's analyze this.1. Whatsuck - figuratively and literally. You're looking for the
are we selling?A vacuum2. What's in it for me - thecheapest thing to get the job done,
customer?It doesn't lose suction3. How much does itright?Wrong...With the identification of the pain of the
cost?Not mentioned (more on this later)4. Whytarget, an irresistible offer, an overwhelming benefit,
should I believe what you say?The first vacuum toeducation based marketing, social proof and a
not lose suction.A short and simple statement thatbuzz-worthy, spread-able design this product rips
answers 3 out of the four power questions of anitself from the commodity market and commands
irresistible offer. That is a Gravitational Propositionmore money then all it's competitors.And the thing is
that pulls people to them like crazy. What is the mostselling like hotcakes.Heck, I'm considering it even
frustrating thing about a vacuum? Losing Suction!!!though is like $500.00. Plus I have pets, so I'm
So smart and it gets even better.The company hasthinking I'm gonna pay even more for the pet
made several models all that cater to very specificvacuum because its niche marketed just for
sub-niches.1. Base modelme.Here's them using a special offer and action
2. Low Reach - for people who are frustrated withincentive too...great stuff.Jimmy Vee and Travis Miller
not being able to get under thingsare the authors of "The Ten Tall Tales Of Traditional
3. The Animal - The most powerful upright for petAdvertising That Cost You Tons" and their newest
hair - for pet owners.release, "The Small Business Owner's Guide To The
4. Full Gear - for all the floor cleaning gadgets - forGalaxy: Jim & Travis's Super-Stellar, Out Of This
the people who always buy the top of the line.This isWorld, Step-By-Step Guide To Generating Leads,
a great marketing strategy.The Website:The frontAttracting Customers and Making Sales.