| Being a man and a gear head I love mechanical | | | | page of the web site uses an education based |
| marvels and innovation. New tools, new kitchen | | | | marketing approach that discusses the four things |
| gadgets, new electronics and new high tech | | | | you need to know before you buy a vacuum.The |
| appliances - with that in mind you shouldn't be | | | | website is the best. They are a bit too caught up in |
| surprised when I tell you that I am in love with the | | | | fancy flash and they are losing some of the |
| new Dyson Vacuum.I love it for what it is, what it | | | | effectiveness as a result. They could make the site |
| looks like, what it promises and I love the | | | | simpler and easy to navigate and ultimately make |
| marketing.Let's talk about the marketing. Let's talk | | | | more sales.The Advertising:The advertising spokes |
| about it because the marketing is all the things I just | | | | person is the inventor of the vacuum and the owner |
| mentioned.This company is smart. They build | | | | of the UK based company, James Dyson. In 1970, |
| marketing into the product at ground zero. They | | | | Dyson graduated from Royal College of Art where |
| vacuum is scendsational to look at. It's a cool and | | | | he studied furniture design, then interior design.In the |
| innovative thing of beauty and I'm sure to some it's a | | | | advertising, Dyson is very persuasive and passionate |
| hideous yellow beast, which from a marketing | | | | about his product. He exudes believability and |
| perspective is the right place to be.They are following | | | | credibility by doing very little other than |
| our rule of thirds principle here which is one I suggest | | | | demonstrating the product and being confident in its |
| you all strive to follow. Not being afraid to piss off, | | | | ability.Unwavering confidence is a key and often |
| turn off and not be for at least a third of the | | | | overlooked corner-stone of marketing. You must be |
| population.The Dyson also has a completely | | | | confident in your personal ability and the ability of |
| innovative design that moves completely based on a | | | | your product or service to deliver on its claims.Many |
| ball concept for revolutionary mobility - that's worth | | | | small business owners and independent sales |
| looking at and talking about. They have built in buzz | | | | professionals lack that level of confidence. It's only |
| right in the product design.See how that's marketing | | | | when you have that level of confidence can you |
| at ground zero. You can do that too...Next, I want to | | | | back up your products with solid, no-nonsense |
| talk about the claims they make. Their irresistible | | | | guarantees.Price:Wouldn't you think that a vacuum is |
| offer is short and simple - "The first vacuum cleaner | | | | a commodity product? One vacuum sucks, they all |
| that doesn't lose suction." Let's analyze this.1. What | | | | suck - figuratively and literally. You're looking for the |
| are we selling?A vacuum2. What's in it for me - the | | | | cheapest thing to get the job done, |
| customer?It doesn't lose suction3. How much does it | | | | right?Wrong...With the identification of the pain of the |
| cost?Not mentioned (more on this later)4. Why | | | | target, an irresistible offer, an overwhelming benefit, |
| should I believe what you say?The first vacuum to | | | | education based marketing, social proof and a |
| not lose suction.A short and simple statement that | | | | buzz-worthy, spread-able design this product rips |
| answers 3 out of the four power questions of an | | | | itself from the commodity market and commands |
| irresistible offer. That is a Gravitational Proposition | | | | more money then all it's competitors.And the thing is |
| that pulls people to them like crazy. What is the most | | | | selling like hotcakes.Heck, I'm considering it even |
| frustrating thing about a vacuum? Losing Suction!!! | | | | though is like $500.00. Plus I have pets, so I'm |
| So smart and it gets even better.The company has | | | | thinking I'm gonna pay even more for the pet |
| made several models all that cater to very specific | | | | vacuum because its niche marketed just for |
| sub-niches.1. Base model | | | | me.Here's them using a special offer and action |
| 2. Low Reach - for people who are frustrated with | | | | incentive too...great stuff.Jimmy Vee and Travis Miller |
| not being able to get under things | | | | are the authors of "The Ten Tall Tales Of Traditional |
| 3. The Animal - The most powerful upright for pet | | | | Advertising That Cost You Tons" and their newest |
| hair - for pet owners. | | | | release, "The Small Business Owner's Guide To The |
| 4. Full Gear - for all the floor cleaning gadgets - for | | | | Galaxy: Jim & Travis's Super-Stellar, Out Of This |
| the people who always buy the top of the line.This is | | | | World, Step-By-Step Guide To Generating Leads, |
| a great marketing strategy.The Website:The front | | | | Attracting Customers and Making Sales. |