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Outsourcing: Guidelines For Success

Many business executives believe standards of customer service, and
"offshoring" to be the destiny of any business analysis often requires a good
company that wants to remain competitive. understanding of American business
Labor costs can be reduced by 25-30% or practices. Cultural differences may be
more, and companies across the country the source of some disconcerting
are doing it. How can responsible surprises.· Language: It may be obvious,
corporate officers not consider the but language differences can be a major
offshoring option for their companies? stumbling block to getting the work
But what are the real benefits and the product and the working relationship you
pitfalls of offshoring? When does it make expect. Even different dialects and
sense to pursue outsourcing, and how can accents can cause problems in areas
you safely take advantage of lower cost involving direct customer contact.·
resources in other countries without risk Infrastructure: The country's
or loss of quality?Background:Moving jobs telecommunications infrastructure may be
to cheaper work forces is nothing new. inadequate for some types of IT work.
Even as recently as a few decades ago, Even poor roads and airports may cause
significant segments of the manufacturing major headaches.· Security & Property
sector were transferred to locations such Rights: Security and the status of
as Mexico, where labor was cheaper. intellectual property rights are often
Although the transfer caused some social major considerations for those
turmoil, it was regarded as a growing organizations dealing with sensitive
pain on the way to a more sophisticated data.· Movement of Money & People: Some
economy. Workers were retrained in new countries impose burdensome restrictions
skills and assimilated into the "new" on the movement of money out of the
economy, based largely upon free trade country. And obtaining visas in short
and emerging technologies. It was order may be impossible for residents of
reluctantly acknowledged that those jobs some countries.· Politics: Finally, the
were gone forever, and that in the end political stability of the country must
both the workers and the economy would be be considered, and the laws of the
better off.A new variation on this location must be carefully examined to
familiar story occurred in the late avoid unforeseen consequences." By
1990's. As the technology boom reached following some basic guidelines and
its peak, demand for skilled IT workers having a clear plan of execution,
was far exceeding supply, driving labor offshoring may be the right strategy for
costs to unsustainable levels and leaving your company."Tips For Success:· Scope
companies without personnel for new the work: Carefully define and scope the
projects. With the Y2K crisis putting work to be offshored. Know what you want
additional pressure on technology, to accomplish and how much it should cost
companies began to look to other you.· Offshore non-critical functions:
locations to fill some of the excess Maintain the integrity of your core
demand for IT workers.India and other competencies by offshoring only
countries had a wealth of highly skilled non-critical functions. And start small.
workers willing to work for dramatically Just as you wouldn't jump in too deeply
less than was demanded by comparably with a domestic company before gaining
skilled American workers.With the Y2K some history and confidence in the
crisis, the current wave of IT and other company, so should you be similarly
white collar job sector offshoring was cautious with offshoring partners.· Know
initiated."The new telecommunications what to offshore: Software development,
technologies are now making possible this data entry, and transaction processing
pitting of domestic workforces against have been successful; customer service
foreign workforces just as for centuries and voice interaction are more risky.·
before domestic products have been pitted Choose the right location: The type of
against foreign products."Current work being outsourced will influence the
State:It is estimated by Goldman Sachs location. India has gained a reputation
that since 2000 U.S. companies have sent for software development. Between 2003
400,000 service jobs overseas, and the and 2004 it has seen over a 30% growth in
Information Technology Association of software and IT service exports, and by
America (ITAA) believes that during the the year ending in March, 2004, Indian
same period 104,000 technology jobs have companies have earned $12.5 billion in
moved overseas. Everyone agrees that technology exports. But India is not the
this number will grow dramatically over only source of reliable but inexpensive
the next five years. Some have estimated labor. Countries such as China, the
that as many as one million jobs may be Philippines, Romania, Argentina, and even
sent to India alone by the end of the Ghana and Ireland are all centers for
year, and that a million jobs a year may offshore operations of various
be lost to overseas locations for the kinds.Matching an outsourcing effort with
next several years. But who is the appropriate labor force requires
offshoring, what kinds of jobs are being consideration of a whole host of
transferred, and how is it working?Forty factors.· Measure performance: A plan
percent of the Fortune 1000 firms have for measuring performance and evaluating
begun to offshore, according to Forrester success must be in place. Companies must
Research, Inc., though 25 to 30 percent be able to measure the work. In order to
of these are offshoring on a limited measure the financial success of the
basis, for small projects, spending no offshore operation, current costs must be
more than 5 percent of their IT budgets understood. Pay may be linked to
on offshore work. Only 5 to 10 percent performance benchmarks to safeguard
are using offshoring for complex projects against poor performance.An overall
and mission-critical operations. savings of 20 to 30% is reasonable to
However, this is likely to expect as a bottom line measure of
change.Sixty-four percent of finance success.· Monitor the work: Monitoring
executives polled recently responded that the work is critical if surprises are to
they planned to do more offshoring in the be avoided. Personal interaction with the
next two years. A great portion of offshore site should be incorporated in
recently offshored jobs paid $50,000 or some fashion. Placing one or more
more before being transferred overseas. managers on-site is ideal, but at least
Although much of the offshoring has been some face-to-face contact should be
in the information technology area, call planned. An on-site presence will also
centers, finance functions, data entry, help to alleviate security concerns.·
and human resource operations have also Consult experts: Extra caution must be
been outsourced.Benefits:There is no used when negotiating the deal.
doubt that the primary benefit of International specialists should be
offshoring is the cost savings. The ITAA consulted and intellectual property
estimates that outsourcing currently rights retained.· Exit strategy: An exit
saves U.S. companies about $7 billion and strategy should be place in case the
that by 2008 the number will climb to $20 operation does not work out.Summary:With
billion. The savings from offshoring large populations of educated workers in
varies. In the same survey cited above, foreign lands willing to work for
over forty percent surveyed said they considerably less than similar workers in
were saving as much as twenty percent or the U.S., the offshoring of strategic
more. Nearly the same number are saving segments of work traditionally thought of
from ten to twenty percent.Hazards:The as white collar work has begun. And this
savings do not tell the whole story, shift of work and work forces will
however. Offshoring does have hazards continue as long as these conditions
which companies considering the option exist. Companies with operations ripe for
must weigh.· Finding Skilled Labor: offshoring must consider this option if
Before investing in a region, you must be they are to remain competitive.About
sure there will continue to be an Ralph Dandrea:Ralph Dandrea is the
adequate supply of labor skilled in your President of ITX Corp., and leads its
areas of need. Look at the rates of Business Performance practice. He is
graduation and the demand for the skills experienced in business and information
in the country.· Geography Gap: Inherent technology management and holds graduate
in offshoring is the distance obstacle. degrees in business and law.About ITX:ITX
Since work is being done in a different Corp is a business consulting and
country, it is often more difficult to technology solutions firm focused in
ensure that companies are getting what eight practice areas including Business
they are paying for until it is too late. Performance, Internet Marketing, IT
Rework and quality control are Staffing, IT Solution Strategies, IT
problems.Distances also mean travel and Solutions Implementation, Technical
other communication costs.· Cultural Services, Internet Services, and
Gap: Cultural gaps may be a problem for Technology Research. To learn more about
some types of work, such as call centers what ITX can do for you visit our website
and business analysis. For example, at or contact us at (800) 600-7785.
different cultures may have differing




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