| A well designed, easy to navigate website is a 24/7 | | | | Images help people visualize your products or |
| storefront for your business. Here are a few tips | | | | services and their benefits. Attractive product shots |
| which will tell your visitors you are "Open for | | | | can really boost your sales. Remember to convert |
| Business" | | | | your images to GIFs. This smaller format will not |
| Start with the Right Words | | | | distort your photo, but it will allow pages to load |
| Start with a clear concise headline that persuades | | | | faster. |
| visitors to stick around and check out what you have | | | | What People Say |
| to offer. Once you've crafted a compelling headline, | | | | Testimonials are a terrific way to build credibility and |
| make it stand out! Use a large font size, bold, italic, | | | | focus visitor's attention on the things you do best. Be |
| underline or a different color to attract the visitor's | | | | sure to include the names, titles and/or cities of your |
| attention. | | | | satisfied customers. If space allows, consider posting |
| | | | a small picture of them beside their testimonials. This |
| Once you have their attention, keep them reading | | | | personalizes their messages and demonstrates that |
| with enticing copy and exciting benefits. Also be sure | | | | they are real people who've enjoyed your product or |
| to include a call to action such as: Click Here, Sign Up | | | | service.A twenty year veteran of corporate America, |
| Now or For More Info! | | | | Lorraine Ball, helps small businesses find a starting |
| Pictures - Worth a Thousand Words! | | | | point for growth and change. |