| Think that you aren't big enough for national | | | | similar providers. Your local librarian will |
| media coverage? Says who? Certainly not the | | | | be able to help you, too.Use lists and |
| USA Today. In one recent two-week period, | | | | directories as a guide - a starting place.If |
| they quoted financial planners in Southfield | | | | you've read the articles on my site, or read |
| (Michigan), Dublin (Ohio) and Clearwater | | | | my book, you'll have already figured out - |
| (Florida). These are not exactly metropolitan | | | | smart you! - that mass-sending releases or |
| hubs.When your media confidence and | | | | articles without a follow-up, or an actual |
| experience grow, consider branching out to a | | | | personal exchange via phone or e-mail, will |
| larger audience than just your hometown or | | | | not get you far. Even the most frequently |
| targeted industry.To go national, you may | | | | updated lists can't stay on top of the |
| want to consider using lists and directories | | | | rapidly changing media world.Ned Steele works |
| where you can search for what media to go to, | | | | with people in professional services who want |
| and learn the best way to reach them.There | | | | to build their practice and accelerate their |
| are three kinds: free web-based links to | | | | growth. The president of Ned Steele's |
| hundreds of media, (like or Newslink.org), | | | | MediaImpact, he is the author of 102 |
| published directories, CDs, and subscription | | | | Publicity Tips To Grow a Business or |
| web sites (like Bacon's and Burrelle's) and | | | | Practice. To learn more visit or call |
| customized, low-cost lists from brokers or | | | | 212-243-8383. |