| Think that you aren't big enough for national media | | | | lists from brokers or similar providers. Your local |
| coverage? Says who? Certainly not the USA Today. | | | | librarian will be able to help you, too.Use lists and |
| In one recent two-week period, they quoted financial | | | | directories as a guide - a starting place.If you've read |
| planners in Southfield (Michigan), Dublin (Ohio) and | | | | the articles on my site, or read my book, you'll have |
| Clearwater (Florida). These are not exactly | | | | already figured out - smart you! - that mass-sending |
| metropolitan hubs.When your media confidence and | | | | releases or articles without a follow-up, or an actual |
| experience grow, consider branching out to a larger | | | | personal exchange via phone or e-mail, will not get |
| audience than just your hometown or targeted | | | | you far. Even the most frequently updated lists can't |
| industry.To go national, you may want to consider | | | | stay on top of the rapidly changing media world.Ned |
| using lists and directories where you can search for | | | | Steele works with people in professional services |
| what media to go to, and learn the best way to | | | | who want to build their practice and accelerate their |
| reach them.There are three kinds: free web-based | | | | growth. The president of Ned Steele's MediaImpact, |
| links to hundreds of media, (like or Newslink.org), | | | | he is the author of 102 Publicity Tips To Grow a |
| published directories, CDs, and subscription web sites | | | | Business or Practice. To learn more visit or call |
| (like Bacon's and Burrelle's) and customized, low-cost | | | | 212-243-8383. |