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3 Ingredients of Highly Profitable Organizational Change

As waves of organizational change sweeporganizational change is that they feel like
across the business landscape, a hugetheir spouse or lover just walked out on
question arises: What must a leader do tothem!" My statement summarized the shocking
make sure change produces highly profitablezing of betrayal practically everyone has
results?To find out, I uncovered exactly whatfelt for various reasons. Resistant and
executives did who planned and implementedrebellious employees feel betrayed by their
organizational change that producedcompany making changes.Prescriptions to
$10-million - $1-billion in profitmanage the people problems include
improvement.I discovered that highlyover-communicating reasons for change,
profitable organizational change requires"de-employing" employees who stop adding
three key ingredients. If any ingredient isfinancial value, incentive pay, peer pressure
missing or incomplete, then even the bestto "get with the program," and celebrating
plans will fail to achieve the desiredsuccesses.Another bottom line concern is
results. My 3-ingredient model for allthis: Employees who did fine before the
successful organizational change is thechange may do poorly after the change is
following:Ingredient 1: Leading theimplemented. I call them "old-style" and
Organizational ChangeIngredient 2: Handling"new-style" employees."Here are vital
Employees Who Resist - or Undermine --differences:Old-Style  Employees
ChangeIngredient 3: Managing Yourself as You
Lead Organizational ChangeLeaders at some ofWorks  in  1  department
America's finest companies used this
3-ingredient model to produce highlySolo  work
profitable organizational change. These
organizations include IBM, Harley-Davidson,Likes  receiving  direction
Intuit, City of Indianapolis, Robert Mondavi
Corporation, Outback Steakhouse,Prefers  to  be  told  what  to  do
Ritz-Carlton, Excell Global Services, VF
Corporation, and Washington Mutual.IngredientFocus: Seniority & experienceNew-Style
1: Leading the Organizational ChangeLeadingEmployees
profitable organizational change requires
four key actions.Action 1: Fit YourInterdepartmental
Organizational Change into Your Corporate
CultureI found the only organizationalTeamwork
changes that improve profits are those that
fit into the company's culture. BrilliantLikes  independence
changes that do not fit into your
organizational culture will not achieve thePrefers  shared  leadership
desired results.Action 2: Creating A Big,
Exciting Vision for Your OrganizationAFocus: Updating & expanding skillsDuring a
company's real vision is not thespeech I delivered at a company, an executive
cliché-filled mission statement adorningstood and dramatically announced: "As our
the company's lobby or annual report.organization undergoes major organizational
Instead, a company's vision is a huge,changes, we always seek to cure the wounded.
compelling goal the organization aims toBut, we will shoot the dissenters." Every
accomplish. For example, Ritz-Carlton Hotelmanager in my presentation remained silent
Company's vision is the following: Our keyfor a few moments. Then, they all burst out
goal is to be the premier worldwide providerlaughing as they recognized the wisdom of
of luxury travel and hospitality products andwhat they heard. Some resistant employees
services. Intuit's big, exciting vision isneed to be "de-employed." After all, a
this: Our key goal is to revolutionize thecompany's purpose is to grow and prosper --
way people do financial work.Action 3:not transform rebellious employees.Ingredient
Goal-Setting to Implement ChangesGoal-setting3: Managing Yourself during Organizational
forms the steps that create the staircaseChange
leading to the organizational change.
Employees need measurable targets withIt is waste when managers use many great
deadline dates.Action 4: Teamwork to Producetechniques to lead change -- but ignore
Profitable Organizational ChangeExecutivessomething incredibly important: How they
leading organizational change need to getmanage their emotions and attitudes.To learn
employees to use teamwork plusmore about this, I conducted unique research.
interdepartmental collaboration. ForI had leaders of highly profitable
instance, at Egghead.com, the large companyorganizational change fill-out my Abilities &
that sells technology products and services,Behavior Forecaster (TM) pre-employment
president and COO Jeffrey Sheahan and CEOtest. My
Jerry Kaplan cleverly package four meetings
each week to assure teamwork and goalresearch revealed these magnificently
achievement.First is a lunch meeting ofsuccessful leaders scored amazingly high on
Egghead's top five executives to discussfour of the Forecaster (TM) test's 18
strategy.Second is the "5 - 15 Report" fromscales, namely, Optimism, Teamwork,
each manager which Sheahan reads to see howCreativity, and Intelligence.The fact that
the manager is progressing on measurableastounding leaders in America's best-run
goals.Third is the meeting of all middlecompanies are very optimistic,
managers where each manager announces how heteamwork-focused and creative implies that
or she is doing at achieving measurableattitudes are contagious. These stellar
goals.Fourth is a 20-minute "Social" for allleaders are role models. Employees "pick-up"
employees; at this stand-up meeting -- noand copy the behaviors and attitudes of these
sitting allowed! -- ice cream and cake aretremendous leaders. This, in turn, helps
served as employees publicly praiseleaders implement highly profitable
colleagues who accomplished wonderfulorganizational change.© Copyright 2005
things.Ingredient 2: Managing EmployeeMichael Mercer, Ph.D.Michael Mercer, Ph.D.,
Resistance -- or UnderminingSurveys ofis a conference speaker and consultant with
executives reveal many organizational changesThe Mercer Group, Inc. in Barrington,
fail due to people problems. These peopleIllinois. He delivers speeches and seminars
problems are "R-n-R": Resistance andat conferences and companies. Dr. Mercer's
Rebellion."Forecaster (TM) " pre-employment tests are
used by companies across North America. He
Once I received loads of TV and print mediaauthored "Absolutely Fabulous Organizational
coverage when I delivered a speech at aChange (TM) " and also "Hire the Best -- &
national conference in which I declared, "TheAvoid the Rest (TM) ". You can subscribe to
major emotional reaction of employees duringDr. Mercer's free e-Newsletter at You can
3call him at (847) 382-0690.



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