| Half my immediate family trained in Judo and | | | | make balanced, reasoned decisions to be most |
| excelled in competition. I was always | | | | efficient.This means you need to realise the |
| fascinated by the way in which my younger | | | | harmony in all parts of your business. It's |
| brother and sister (who were small for their | | | | no good chasing new business if you ignore |
| age) were able to throw much bigger opponents | | | | the clients you already have. There's no |
| with seemingly little effort.I remember | | | | point in striving for financial success at |
| vividly watching a training session where my | | | | the cost of your health, friends and |
| sister easily threw another student flat on | | | | fun.Balanced thinking also means the ability |
| his back. What staggered me though was the | | | | to put things in perspective. Small problems |
| size of the student.He was huge.But she | | | | affect us all. It's when we see these small |
| didn't strain or struggle. She simply | | | | things as big that we get carried away and |
| appeared to step calmly backwards as he | | | | can over-react.Key #2 - Momentum I talk a lot |
| approached and let him fall over her in a big | | | | about using pain and gain as a motivator. |
| circle to land flat on his back.I was amazed | | | | This is essentially a tool for creating |
| and by the look on his face so was he.You may | | | | momentum. But momentum without a direction is |
| be mistaken in thinking he was going easy on | | | | waste.Make sure you have vivid, powerful |
| her, but he wasn't. There was something in | | | | goals. Keep your end in mind and be willing |
| the way she reacted to his movement which | | | | to go with the flow and will of others where |
| gave her this enormous power.Something in the | | | | necessary so that your outcome can still be |
| technique she used that enabled her to lift a | | | | realised.Don't tackle problems head on but |
| 20 stone man off the ground and plant him | | | | guide people in a direction that is mutually |
| flat on his back.I'm now going to share her | | | | beneficial. Argument and conflict is wasteful |
| secret with you with ideas for applying these | | | | and should be avoided where possible.Pace |
| principles to your own business...Dr. Jigoro | | | | people. Show them you understand them. Then |
| Kano, the founder of Judo devised a theory | | | | guide them and allow their own momentum to do |
| known as "kazushi" which essentially means, | | | | the rest.Don't get carried away pursuing |
| "Using a minimum amount of strength, it is | | | | things that do not lead to your desired |
| possible to throw your opponent if you force | | | | outcome - otherwise your momentum may be the |
| him off balance by breaking his | | | | very thing that trips you up.Key #3 Leverage |
| posture."Kazushi (unbalancing your opponent) | | | | By recognising levers you'll be able to |
| is effectively promoting the idea of "Minimum | | | | harness the power of momentum and make it |
| Effort - Maximum Impact". Which, by no | | | | your own. Effectively harnessing energy in |
| coincidence, happens to be the key concept | | | | the same way that a sail on a boat uses the |
| behind Lean Marketing.This understanding of | | | | wind to make it move.Knowing where and when |
| Kazushi is what gave my 10 year-old sister | | | | to take action and understanding that the |
| the power and belief she needed to throw the | | | | little adjustments and small things can make |
| 20 stone man.She yielded to his forward | | | | the big difference will give you unlimited |
| momentum and put her foot in a position low | | | | power.Gain support. Ask for favours. Use your |
| enough to act as a lever which had the effect | | | | network. Make other people's time and money |
| of disturbing his balance with the full force | | | | work for you and them simultaneously and |
| of his own momentum and weight behind it.In | | | | you'll achieve a lot more a lot sooner and |
| other words she harnessed all 20 stone of his | | | | with a lot less effort.As the saying goes: |
| weight, combined it with her own and used it | | | | "If you give enough people what they want - |
| all against him!So How Do You Use Kazushi In | | | | they'll help you to get what you want too.4 |
| Your Business?Key #1 - Balance Jim Rohn once | | | | Out Of 5 Small Businesses Go Bust Inside 5 |
| said, "The same wind blows on us all, what | | | | Years! Finally - A Guaranteed Way To Make |
| matters is the set of the sail." You need to | | | | Sure You're Not One Of Them... |