| Half my immediate family trained in Judo and excelled | | | | decisions to be most efficient.This means you need |
| in competition. I was always fascinated by the way in | | | | to realise the harmony in all parts of your business. |
| which my younger brother and sister (who were | | | | It's no good chasing new business if you ignore the |
| small for their age) were able to throw much bigger | | | | clients you already have. There's no point in striving |
| opponents with seemingly little effort.I remember | | | | for financial success at the cost of your health, |
| vividly watching a training session where my sister | | | | friends and fun.Balanced thinking also means the |
| easily threw another student flat on his back. What | | | | ability to put things in perspective. Small problems |
| staggered me though was the size of the student.He | | | | affect us all. It's when we see these small things as |
| was huge.But she didn't strain or struggle. She simply | | | | big that we get carried away and can over-react.Key |
| appeared to step calmly backwards as he | | | | #2 - Momentum I talk a lot about using pain and gain |
| approached and let him fall over her in a big circle to | | | | as a motivator. This is essentially a tool for creating |
| land flat on his back.I was amazed and by the look | | | | momentum. But momentum without a direction is |
| on his face so was he.You may be mistaken in | | | | waste.Make sure you have vivid, powerful goals. |
| thinking he was going easy on her, but he wasn't. | | | | Keep your end in mind and be willing to go with the |
| There was something in the way she reacted to his | | | | flow and will of others where necessary so that your |
| movement which gave her this enormous | | | | outcome can still be realised.Don't tackle problems |
| power.Something in the technique she used that | | | | head on but guide people in a direction that is |
| enabled her to lift a 20 stone man off the ground | | | | mutually beneficial. Argument and conflict is wasteful |
| and plant him flat on his back.I'm now going to share | | | | and should be avoided where possible.Pace people. |
| her secret with you with ideas for applying these | | | | Show them you understand them. Then guide them |
| principles to your own business...Dr. Jigoro Kano, the | | | | and allow their own momentum to do the rest.Don't |
| founder of Judo devised a theory known as "kazushi" | | | | get carried away pursuing things that do not lead to |
| which essentially means, "Using a minimum amount of | | | | your desired outcome - otherwise your momentum |
| strength, it is possible to throw your opponent if you | | | | may be the very thing that trips you up.Key #3 |
| force him off balance by breaking his posture."Kazushi | | | | Leverage By recognising levers you'll be able to |
| (unbalancing your opponent) is effectively promoting | | | | harness the power of momentum and make it your |
| the idea of "Minimum Effort - Maximum Impact". | | | | own. Effectively harnessing energy in the same way |
| Which, by no coincidence, happens to be the key | | | | that a sail on a boat uses the wind to make it |
| concept behind Lean Marketing.This understanding of | | | | move.Knowing where and when to take action and |
| Kazushi is what gave my 10 year-old sister the | | | | understanding that the little adjustments and small |
| power and belief she needed to throw the 20 stone | | | | things can make the big difference will give you |
| man.She yielded to his forward momentum and put | | | | unlimited power.Gain support. Ask for favours. Use |
| her foot in a position low enough to act as a lever | | | | your network. Make other people's time and money |
| which had the effect of disturbing his balance with | | | | work for you and them simultaneously and you'll |
| the full force of his own momentum and weight | | | | achieve a lot more a lot sooner and with a lot less |
| behind it.In other words she harnessed all 20 stone of | | | | effort.As the saying goes: "If you give enough people |
| his weight, combined it with her own and used it all | | | | what they want - they'll help you to get what you |
| against him!So How Do You Use Kazushi In Your | | | | want too.4 Out Of 5 Small Businesses Go Bust Inside |
| Business?Key #1 - Balance Jim Rohn once said, "The | | | | 5 Years! Finally - A Guaranteed Way To Make Sure |
| same wind blows on us all, what matters is the set | | | | You're Not One Of Them... |
| of the sail." You need to make balanced, reasoned | | | | |