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Financial Services Professionals: The Business of Busy-ness, is it Destroying Your Sales?

Did you know that the word "business" efforts. Everything that occurred AFTER
actually comes from the word the presentation became an expense in
"busy"?Financial services sales offers us order to fulfill the agreement.The
several ways of keeping busy. In fact, salesperson can certainly help CONSERVE
three types of activities fill everyone's income by being professional and frugal
days - those which are income GENERATING with time. He even has the potential for
... income CONSERVING ... and income GENERATING additional income by
CONSUMING.The challenge is staying suggesting another product to the client
focused on the right activities and in - or by making such a positive impression
the financial services industry you are that the client would eagerly recommend
probably responsible for ALL three!Income him to others - but the pure activity of
generating activities are the lifeblood providing the service is income
of your business. They are where ALL the CONSUMING.If you would like to keep your
money comes from. Your sales are the busy-ness as profitable as possible, here
result of this step well done.In this are three ways to do it:First, detach
category you will find all sorts of yourself emotionally from the assessment
activities - prospecting ... customer process so you can be objective and
acquisition ... marketing ... research clear.Second, examine your business and
and development and that's just a decide what percentage of time should be
glimpse.Income Conserving activities focussed on each category.Third, decide
protect your hard earned money. Here is what would be the ideal activity ratio at
where you preserve your sales.In this each level - and 100% income generating
category you'll find activities relating isn't a realistic expectation!Finally,
to being efficient, as well as anything instill in your team or yourself if you
that impacts good will and customer are the team, a fundamental respect for
loyalty.Income Consuming activities are a income - its generation, conservation and
normal part of every business.While many consumption. Every moment of every day
income consuming activities are necessary should be governed by a simple question:
... unavoidable ...important... perhaps "How is doing this going to affect my
mission-critical, most are simply a income?" The answer will dictate it's
blatant waste of time and resources and priority.Priority #1 - EVERY team member
eat away at your hard-earned should take full advantage of every
profits.Income consuming can be tough to opportunity to perform something income
evaluate , because on the surface they generating.Priority #2 - When not busy
seem to be income generating or generating income, team members should
conserving. Whether it's being dragged to seek out ways to conserve what has been
and through another pointless meeting or gained.Priority #3 - If an activity
policies and procedures that do nothing neither generates nor conserves income,
but complicate the simplest of tasks ... it must be carefully evaluated for its
or (fill in the blank with whatever drive income gobbling potential. If the
you CRAZY), the average day is filled activity is necessary, team members
with things that are of little or no should strive to be as
value to your business.Nevertheless, efficient as possible. If it is simply a
activities that ARE of PARAMOUNT waste of resources, it should be avoided
importance to your business can STILL be altogether.Now, get out there and Do
incoming consuming.For example: let's say something with this information to
a prospect wants your service and your increase your efficiency and sales -
friend refers them to you. You make an you'd hate for the time you've spent
appointment, give them a presentation and reading this to be income CONSUMING
they hire you. You then go back to the because you did nothing useful with it!T.
office to finish up paperwork and begin Falcon Napier is an internationally
being of service.While anyone in sales recognized human developement expert,
would probably argue the point, when they specializing in sales, leadership and
do the needs analysis and the paperwork, change management. Over the last 20
that is NOT income generating ... it's years he has developed the "MasterStream
income CONSUMING. That does not mean it Method" to help financial sales
wasn't important - it was CRITICAL in professionals identify more prospects and
fact! But the income was actually drive more sales.
generated by the salespersons marketing




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