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How To Evaluate A Website Or Company

The word Website appears first in the very
title of this article because, especially well have taken advantage of many
in the unsuspecting victims, but simply haven't
home based business and network been
marketing industries, you will often be around long enough for complaints to
dealing have reached the BBB yet. That's why it
with an individual Webpage or Website as is a
opposed to a large company. That Website requirement that when a business or
might be the independent representative individual applies for membership they
page of a representative, or it could be must
an have been in business for at least 6
independently developed page operated by months to a year, and, further, the BBB
an entrepreneur.Even if you are looking goes as
at a Webpage that is owned by a company, far back as 3 years in their files to
often you will see if there have been any past
have to go no further in the evaluation complaints before
process to rule out a particular Website granting membership.Unscrupulous
or companies that try to evade detection by
opportunity. Then, only if the Website closing their doors and then
passes your tests, do you go on to opening up again under a new name are
evaluate often detected in the BBB's database. So,
the company and opportunity.Please if
realize, also, that this article does not you know that a company previously
really address the issues involved in operated under a different name it would
evaluating the opportunity side of a be a
company, or fully evaluating the company good idea to check to see if any
and complaints were filed against the company
opportunity combined. On the Homepage of under
appears a 13-point its previous name(s).5. WHOIS and Alexa
criteria developed out of two decades of are tools that you can use in combination
experience with evaluating business to further develop a
opportunities. The version on the profile and picture of what a Website is
Homepage is only an overview, but a more all about.
complete version of what to look for Alexa ( ) allows you to track various
will appear soon in the form of a new data about a Website's
article.One other point before we really activity, perhaps how long the site has
get started, is that this article is not been around, and maybe who owns it.Alexa
concerned with can be a great tool, but you have to be
aesthetic issues. Granted, there are very careful if you aren't familiar with
certain, "generally accepted Web design what all of the various pieces of
practices," some of which will be talked information mean. For instance, just
about here. However, just because a because a
Website uses a certain type of graphics, Website has a high Alexa rating doesn't
or perhaps a wild color scheme (or a mean it's credible.There are enough
boring people who love money enough to jump
one), doesn't mean that it can't offer onboard any scheme or
good content or opportunities. There are scam even if it seems too good to be
just true that unscrupulous Websites have
too many factors having to do with often
personal preference for these to be been able to achieve high Alexa ratings.
considered a The thing to watch for is most of the
major factor for the purpose of this traffic
article.Ok, with that said, here are some being generated by the people who are
of the things that you should be looking jumping onboard the scheme and
for when advertising the site, as opposed to the
evaluating a Website or a company:1. Is Website climbing up in the rankings on
the MAIN Website directly accessible via its
a URL (Web address) that reasonably own merits.Again, it may take you a
makes sense? while before you are able to interpret
Some Websites, most notably those that and read the data to
are questionable, will be able to discern such things. However,
occasionally set up even their main URL one potential clue that "might" be a tip
so that it isn't very intuitive or off
accessible for is when you see a Website appear out of
the general public. For instance, the blue and all of a sudden it has a
normally a Website name might look high
something like Alexa rating. Maybe it's ranked at
this: the other hand, if something #77,000, for instance, but it's only been
isn't quite right it might look something on the
like this: me immediately point out charts for a few weeks or months. Not
that simply because a URL ends with a always, but, especially if you are
name similar to utilizing the
one of the examples above that doesn't other methods discussed here, you may be
mean that the Website isn't legitimate. able to determine that such a brief and
If, rapid change in ranking is a red flag
for instance, you are reading this for that particular Website.You also have
article directly on the Website of to realize that Websites and the
instead of in my email newsletter, then companies and individuals behind
it ends with a name that is tacked onto them are separate entities. For
the instance, Sears Roebuck had obviously
main Web address of It's pretty already been
standard practice in the industry to around a long, long time before they
add forward slashes and additional ever had a Website. And even companies or
directories, folders, and/or page names
to the individuals that have a Website
right of the main URL.However, IF you sometimes add new ones, etc. So, if a
cannot erase those extra characters to company or
the right and directly access individual says they've been around for
the Website with just the portion that a while, but their Website hasn't been
ends in .com, or .net, or .biz, or .ws, around as long, that isn't necessarily a
etc., that red flag as long as you can verify the
may be cause for concern. Many Websites information.As for WHOIS, there are
direct visitors to pages that aren't the numerous WHOIS servers that you can use.
main Homepage. However, if you can't get Many in fact.
to the Website's main Homepage, again, However, three of the best known and
that may be cause for suspicion. most popular are:InterNIC
Business Websites are all about marketing
a Network Solutions
product or service, so any normal is a special database that lets you
Website owner would typically want to find out about a Website by typing in the
make sure
that their Homepage is accessible to any domain name (the Website address). Among
and all visitors.2. What kind of contact the things that you may be able to find
options are provided? Email, Contact out are out how long the Website has
Form, telephone been around, who owns it, and where that
number, etc.? company or individual is actually
If there are no contact options, unless located.Earlier I mentioned a scam
there is a VERY good reason, such as that Website that claimed to be in the UK.
the Well, using the
site is undergoing construction or same kinds of methods that I'm telling
maintenance, consider it to be a big RED you about here I quickly found all kinds
Flag!If the site offers a way for you to of
purchase something, but there are no red flags. One of the biggest was that
contact when I ran a WHOIS query the result came
options (until after purchase, you back that the site owners were not
hope), then absolutely consider it a BIG really in the UK as they claimed to be,
RED Flag!In general, the more contact but were
options, the better. I would feel the actually registered on the offshore
most comfortable, island of Belize, a common tactic of, and
for instance, dealing with Website where a HUGE
an email address or contact form, and a red flag characteristic of scam
phone number, and a street address are operations.Another thing to watch for are
provided. I would feel least comfortable private registrations by companies or
with a Website where only an email individuals who
address and nothing else is are obviously advertising as doing
provided.Remember also that you can, or business with the public. Private
should, view Websites owned by registrations are
individuals slightly those where the real identity of the
differently than Websites owned by a Website's owner is not revealed. That's
company. Any legitimate, reputable fine if
company, someone just wants privacy. However,
for instance, should offer at least some companies doing business with the public
contact information, again, the more the are
better. However, it is not uncommon for by their very nature doing business with
Websites owned and managed by the public! Therefore, it really makes no
individuals to feature less contact
information. Especially if it is owned by sense, in most cases, for someone to
a home file a private registration. It can be a
based business person; he or she might red flag
not be comfortable publishing their home that makes one wonder, who really owns
street address or phone number on the this Website, and why don't they show
Web, for instance.In rare cases with themselves?6. Dun & Bradstreet and
certain types of replicating Websites similar business intelligence and credit
(where many representatives reporting agencies,
have the same type of Website) the user most notably Hoovers, are also excellent
may not have the option of providing more options if you really want to find out
more
contact details. But, again, that's about a company.
rare. These days even most Websites aimed From Microsoft to Motorola, Dun &
at Bradstreet (also known as
individual users allow the user to add D&B) is THE industry's most respected
and update their contact information.Even credit reporting and business
a P.O. Box is better than no address at intelligence
all. Here again, whether dealing with a source for that kind of
giant company or an individual, it is information.Unlike most of the other
not uncommon for companies or individuals resources mentioned in this article, D&B
to primarily focuses
use P.O. Boxes to more efficiently on large companies like the Fortune 500,
handle their mail.True, some unscrupulous or larger "small" businesses. So, many,
operators hide behind P.O. Boxes. if
However, they are a not most individuals and small
much smaller percentage in comparison to businesses will not be listed.
legitimate users. The main reason is Additionally, these
that, especially after 9/11, in order to services require a fee, which can be
apply for and use a P.O. Box or address substantial in order for you to pull a
service the applicant has to provide report on a
various kinds of information, including a company, unless you have a subscription,
real which also involves a fair amount of
street address, and proof of identity, cost.
etc.Some Websites provide only an instant You can, however, run limited queries at
chat username as a means of contact. Here no cost that may be helpful to you.7. One
last point to consider is one that most
also, usually to be considered a red people never give much thought to
flag.Because scam artists know that when evaluating a Website or a company,
providing a means of contact considerably and that is the payment methods they
increases accept.
the credibility of a Website, one of the Limited payment method acceptance (the
cleverest tactics to watch out for is a inability to accept online payment) may
site that be
provides a "Live Chat" or "Live Support" a red flag when dealing with all but the
or "Live Customer Service" option, etc., smallest companies or individuals.The
but bottom line is that the more payment
it is never really staffed!The above methods a site is able to offer the
tactic is often combined with the greater
additional tactic of the site claiming to the convenience for the customer, which
equates to more sales. Therefore, no
be located in a part of the World that established company would want to be
just happens not to be open for business without the ability to accept multiple
during regular business hours in busy forms
parts of the World such as the USA and of payment, unless, of course, something
Canada.I saw that tactic employed by a is wrong.This article is already lengthy,
scam Website claiming to be located in and space simply does not permit going
the UK. It into detail
offered, "Live Support," but noted that about the different types of payment
they operated according to UK time, processors. However, in general, a
which, Website
conveniently, meant that by the time that accepts payment via a secure
that most people in the USA and Canada merchant shopping cart of its own has
got probably
out of work and visited their Website, passed the most rigorous application,
it was too late to make contact due to it credit check, and background verification
being
after hours in the UK. In reality, the process. With a third party processor,
site's "Live Support" option was never such as 2Checkout, ClickBank, or PayPal,
staffed, this
but most visitors never caught on due to is less so, but still applicable.If a
the cleverness of the scheme.3. After company or individual can't qualify for
checking the items above I usually look an account with one of the above
for an "About Page." processors that can often be a red flag
Here again a and a sign of either credit and/or
Website run by an individual might not financial
have one. However, the best companies, problems, or even fraudulent activity.
whether large or small, will almost If a company has had problems that could
always have at least one page if not more explain why they can't accept common
forms of payment. An online Website
devoted to information about the saying
company. Sometimes information about the that it can only accept payment in the
company's management is provided as form of a money order, cashier's check,
well.These pages also go by names such etc.,
as, "Company info.," "Our Company," or should probably be viewed with
just, suspicion.Also, if a Website features
"Company," etc.The About page can often StormPay as the only payment option, and
tell you a lot about a company, including not also
how long they PayPal, that too can be a red flag.
claim to have been in business. In That's because StormPay has much less
general, the longer the better!4. Does stringent
the Website feature any certifications, application and maintenance requirements
affiliations, or rankings, backed by than PayPal. So, a Website who HAD an
reputable and unbiased 3rd party account with one of the most respected
organizations such as The Better Business payment processing company accounts like
Bureau, those described above, but then got into
Chamber of Commerce, Dun & Bradstreet, trouble and had their account banned or
TRUSTe, Alexa, DSA (Direct Selling terminated, may still be able to get a
Association), etc.? StormPay account. Certainly not all
Though none of the above organizations StormPay
endorse or guarantee companies, accounts fall into this category, but,
membership in and/or certification by a again, if it's the only payment method
respected 3rd party organization can go a accepted, it may be cause for
concern.Likewise, a Website offering as
long way toward giving you greater peace it's only means of conducting
of mind that a company or individual is transactions the e-
legitimate and trustworthy.Something gold service, may also be cause for
that people don't commonly know about the concern and even a red flag. e-gold is an
Better Business Bureau is
that they can establish a file and keep alternative service that allows
records on ANY company or individual companies and people to use gold instead
whether they are a member or not. The of dollars
difference is, however, that a company as a means of conducting transactions.
who Though e-gold is a legitimate service
is not a member has not agreed to the that
terms of the Better Business Bureau, continues to grow and is accepted by
cannot many reputable merchants, it is often
display their logos, and has no way to used by
really showcase a good record if they scam artists for obvious reasons.GRPMAX,
have L.L.C. was founded by CEO Phil Covington
one.However, even if a company is not in 1979 and is the parent
listed with the BBB, IF they've been company of GRPMAX specializes in
around for a developing Uniquely Innovative
while and you can verify that fact, at Technologies & Solutions (TM) and has
least the BBB may have on file any worked with clients ranging from small
negative business, to government, to the Fortune
complaints that have been filed.I must 500. Specifically, GRPMAX creates
stress, however, this really applies only solutions
if the company that you are doing that automate processes that previously
business with has been around for a required human staffing and interaction.
considerable length of time, and you can Mr. Covington's interest in the home
verify business field started in the 1980s and
it. That's because a common tactic of developed out of relationships with some
scam artists is to start a new company, of the industry's most talented and
take highest earning individuals, during
people's money, and then simply close which time he has actively pursued the
their doors, start another new company, creation
and of the ultimate home business passive
repeat the process all over again. Thus, income solution.
if they are not a BBB member, they may




www.signupmoney.com keyword stats [2007-04-26-2007-04-26]



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